Aseema Charitable Trust Public Awareness Ads

Aseema Charitable Trust wanted to promote the cause of educating street children amongst the affluent citizens of Mumbai. Being apathetic to this need, they had to be shaken up and made aware. one more picture after the jump.

Concept:
The ubiquitous storm drain was transformed into an ‘Abacus”! School was brought to the street!.

Target Audience:
Affluent residents of a high-end housing complex in Mumbai.